Jiayu He.

Senior Integrated Marketing Professional with 4+ years of London agency experience. Award-winning campaigns across premium travel, luxury, live entertainment, and tech.

London · Open to UK-wide roles
Integrated Marketing · Paid Social · PR
View My Work
0
Combined Campaign
Impressions & Reach
0
Creators & KOLs
Managed
0
Industry Awards
W3 & TopDigital
0
European Markets
Activated On-site
What I Do

Core Expertise

◈
Integrated Campaign Strategy
End-to-end campaign ownership from insight and concept through to execution and reporting
◎
Influencer & Creator Marketing
200+ partnerships across lifestyle, luxury, travel, and live entertainment
◐
Paid Social & Performance
Multi-platform paid campaigns, A/B testing, and budget management up to £40K/month combined
◆
PR & Events
Multi-country press launches and agency coordination across four European markets
◇
Creative Direction & Copy
Campaign concepting, visual briefing, and bilingual copywriting in English and Chinese
Brand & Integrated Campaigns

Where strategy meets storytelling

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Heathrow Airport CNY 2026 Fortune in Motion
⭐ Flagship
2026 Aviation / Travel
Heathrow Airport
Fortune in Motion — Year of the Horse CNY
4.09M
Total Reach
41.1K
Engagements
Heathrow Airport CNY 2024 Year of the Loong
W3 Silver
2024 Aviation / Travel
Heathrow Airport
Heathrow Together — Year of the Loong CNY
8.35M
Total Reach
18.1K
Engagements
Creative Direction & Copywriting

Visual systems. Brand voice. Production.

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Heathrow Bears Edward jacket Heathrow label closeup
2026 Aviation / Travel
Heathrow Airport
Heathrow Bears
23%
Eng Rate
46.9K
Clicks
Refine Your Beauty Inside Out campaign illustration
2025 Aviation / Travel
Heathrow Airport
Refine Your Beauty, Inside Out
3.5M
Reach
12.97%
Paid CTR
Heathrow Express Speed Up Spend Less campaign
2025 Aviation / Travel
Heathrow Express
Speed Up, Spend Less
2.93M
Total Reach
2,118
New Followers
CBRE Meta Ads and Content Management
2024 Real Estate
CBRE
Meta Ads & Content Management
20+
Properties
3
Languages
Influencer & Creator Marketing

200+ partnerships. Every sector.

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iQ Student Accommodation KOL campaign content
2025 Higher Education
iQ Student Accommodation
2025 Annual KOL Programme
42
KOCs / KOLs
3.56M
Views
205K
Engagements
Heathrow Airport Refine Your Beauty influencer content
2025 Aviation / Travel
Heathrow Airport
Refine Your Beauty, Inside Out
7
Influencers
438K
Views
33.4K
Engagements
Leah Dou Out of the Loop European Tour
2025 Live Entertainment
Leah Dou European Tour
Influencer Ticket Campaign
19
Influencers
88K
Views
ARgENTUM Black Friday Double 11 KOC campaign
2024 Luxury Skincare
ARgENTUM
Black Friday & Double 11
15
Influencers
157K
Views
9.5K
Engagements
JW Anderson Qixi Chinese Valentine's Day in-store KOC event
2024 Luxury Fashion
JW Anderson
Chinese Valentine's Day (七夕)
6
Influencers
TopDigital
Bronze Award
JW Anderson Happy New Year Tu Me CNY in-store KOC event
2023 Luxury Fashion
JW Anderson
Happy New Year 兔 Me
4
Influencers
43%
Over KPI
Award
TopDigital Bronze
Performance & Paid Media

Data-led. ROI-driven.

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Heathrow Bears Edward and Doris at Windsor by Heathrow
2026 Aviation / Travel
Heathrow Airport
Heathrow Bears
23%
Eng Rate
£0.06
CPC
Kampus MCR Final Push paid social campaign
2025 Property / BTR
Kampus MCR
Final-Push Campaign
26
Confirmed Leases
2M+
Reach
857
DMs Received
Heathrow Airport Refine Your Beauty paid campaign event
2025 Aviation / Travel
Heathrow Airport
Refine Your Beauty, Inside Out
12.97%
CTR (avg 1–3%)
3.5M
Total Reach
Community & UGC

Turning audiences into creators.

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iQ Student Accommodation Resident UGC Programme
Ongoing Higher Education
iQ Student Accommodation
Resident UGC Programme
117
Resident Participants
120K+
Views
6
Rounds
Heathrow Airport Mark the Moment CNY sticker sheet
2026 Aviation / Travel
Heathrow Airport
Mark the Moment
227
Participants (KPI: 100)
45
Flight Ticket Entries
Heathrow Bears passenger carrying Edward and Doris at airport
2026 Aviation / Travel
Heathrow Airport
Heathrow Bears
23%
Resulting Eng Rate
PR & Events

On the ground, across Europe.

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Sunseeker Robotics X Gen 2 European Media Preview Tour
2026 Consumer Tech On-site · 4 Countries
Sunseeker Robotics
X Gen 2 European Media Preview Tour

Coordinated a four-country European press launch simultaneously — managing four local PR agencies, venue logistics, media invitations, and influencer coordination. Attended all four events in person across Italy, Netherlands, Belgium, and Poland.

Coverage highlights: Sky TG24 (Italy, 37.7M monthly visits), Het Laatste Nieuws (Belgium's largest newspaper), national wire agencies ANP and PAP, NRJ+ radio, Mashable, FHM.

102
Media Pieces
4
Countries
4
PR Agencies Managed
Specialist Capability

Bridging Global Brands with Chinese Audiences

A distinct and rare capability: helping premium international brands build genuine cultural resonance with Chinese audiences — through precise platform strategy, native storytelling, and end-to-end campaign execution.

Native Mandarin and Cantonese speaker. Deep understanding of Chinese cultural moments, social media behaviours, and consumer psychology.

Heathrow Airport
The Dalmore
JW Anderson
Savoir
iQ Student Accommodation
ARgENTUM
Sunspel
CBRE
This Works
Pink Lady Apples
Collegiate AC
Sunseeker Robotics
Housing Hand
Kampus MCR
200+
KOLs & KOCs managed across career
8.35M
Single campaign reach (Heathrow CNY 2024)
£40K
Monthly paid media budget managed (combined, all accounts)
4 yrs
London agency experience in international audience marketing
Recognition

Awards & Industry Recognition

🥈
W3 Awards · Silver
Heathrow Airport
Year of the Loong CNY Campaign · 2024
🥇
TopDigital · Gold — Innovation Marketing
Heathrow Airport
Winter Campaign · 2022 / 2023
🥉
TopDigital · Bronze
JW Anderson
Chinese New Year Campaign · 2023

Let's work together.

Open to Senior Marketing roles across the UK. Interested in integrated campaigns, influencer strategy, and performance marketing.

+44 7536 128984 LinkedIn

© 2026 Jiayu He. All rights reserved.